Finish Line Racing Announces Smurfit Westrock as Title Sponsor

DUBLIN – Finish Line Racing (currently Pro-Noctis - 200° Coffee - Hargreaves Contracting), Lincoln based women’s UCI Continental team, will begin racing as Smurfit Westrock Cycling Team from January 1, 2025, the result of a three-year title sponsorship secured from Irish packaging company Smurfit Westrock. 

“Not only will this sponsorship offer the athletes more progression opportunities with a bigger international race calendar, it will also give us much needed security for the next three years. The improved calendar will also help attract riders with international results” said team owner Rick Lister. 

Smurfit Westrock is a global leader in sustainable packaging solutions, operating on six continents, in 40 countries and employing more than 100,000 people. Based in Dublin, the Company is known for integrating advanced technologies in packaging solutions ranging from corrugated and consumer packaging to Bag-in-Box® packaging and point-of-sale displays.